muse menia - Heart Of Your Business

  • About HOYB

    What is it?

    Heart of Your Business (HOYB) is a business knowledge sharing initiative focused on communication and financing strategies for business growth driven by four agencies – Media Range Ltd, Boho Media Limited, Finedge Consult Ltd and Muse Media Ltd. The goal of the initiative is to help small and medium Scale business owners strategically approach the twin issues of communication and finance for greater returns on their investments.


    SMEs in Nigeria have a very high mortality rate and the two key areas of this project are some of the areas they often overlooked but which – if properly applied – can significantly increase their chances of success. HOYB will give free insight that can help them become more competitive.

    The unique differentiator in our offering is the fact that it is free and leverages on new media technologies to enhance delivery to a wider audience. The project has a dedicated website, where the weekly blogs and event updates will be hosted. The website will also be used for managing newsletter subscriptions. HOYB also has Facebook and Twitter accounts which will be used to gain greater audience engagement.

    The initiative will reach its targeted audience physically through free quarterly business seminars and electronically through weekly radio programmes and digitally via weekly blog updates and podcasts on the two key areas.


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