Discovering your customer, building hot cool brands and more [HOYB newsletter]


Heart of Your Business

Weekly E-newletter



Want your brand to be hot? Be cool


Companies need to make the right impressions in the minds of current and future clients in ways that will guarantee not just a one-time patronage, but the repeat patronage and referrals that will take their product/service above their competition.

Of course this means the on the road to building its brands, the company has to say, be and do market-defining and convincing things: identify its audience(s), define its visual imagery to give it a distinct form in the ‘mindspace’ of its audiences, craft and deliver key messages for different audiences that speak to their desires and perceptions of themselves, and consistently deliver on its promises (remember what we discussed in 'What a Brand is vs What a Brand is not?").

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From our podcast this week

Customer discovery: Knowing your customer

Bankole Oloruntoba currently manages enspire Business Incubator, a technology focused business incubation centre under the Abuja Technology Village. He is an expert on the Business Model Canvas deployment for Start ups and also an expert in Incubation Management and Advisory. He is the creator of Abuja Techies Meet-ups (Monthly) ad has a clear understanding of the Start-ups and Entrepreneurship sector in Nigeria/West Africa. Listen to this podcast to listen to his insights on Customer Discovery.

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